This book is the first anthology compiled in English by the CEIBS Case Center to promote
China-focused cases worldwide. Included are ten of twenty six award-winning cases from the
Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the
quality of effective business cases and share stories of China to the world. Each of the ten
cases has a defining feature. Some cases with a focus on user demand analyze how companies
build their core competence (e.g. Haidilao Hot-Pot and OnePlus Mobile Phone) while others
present an array of business innovations in the era of new retail e-commerce and the sharing
economy (e.g. SF Express Jinhuobao ofo FamilyMart and Handu Apparel). Some describe
Chinese companies' operations in the overseas market (e.g. Huawei and TECNO) and others
depict how foreign companies adapt to the Chinese market in a unique way (e.g. Starbucks).
These cases were drawn from Chinese and overseas business schools. The book helps bridge the
gap between the world management community's interest in China and the limited availability of
China-focused management cases. We hope this collection of select cases will prove valuable and
informative for our readers.
