This book offers a practical guide to Chinese ecommerce markets for businesspeople and
scholars. China represents a $5.6 trillion retail market with the highest ecommerce
penetration rate in the world. Due to the COVID-19 pandemic brands are investing more in
growing online sales. Written from the heart of the world's largest e-commerce platform
Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing
need of entrepreneurs and businesses hoping to tap into China's market and provide context to
students and academics who post an interest in learning about how ecommerce has shaped the
Chinese retail space.
