Ecommerce Reimagined - Sharon Gai Kartoniert (TB)

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning abou t how ecommerce has shaped the Chinese retail space.