This book explores how cultural social and political change happens through a unique analysis
of the 'ethical turn' in skateboarding today. Insights shared by key change-makers and industry
insiders cover themes including First Nations Black and People of Color skater-run creative
innovations anti-colonialism anti-racism initiatives and a growing focus on equity and
empowering skaters historically discriminated against due to gender and or sexuality. These
dynamic changes are also connected to conceptual and theoretical frameworks from skate research
journalism and sociology. This is a must-read for anyone interested in subcultures and social
change.