The Isley Brothers' 3+3 dissects The Isleys' 50-year-old undisputed masterwork an album that
firmly established their music dynasty on a global scale as well as heralding the boldest run
of genre-defiant albums of their 65-year career. The 1973 watershed was their first
multiplatinum release and is significant as a rare crossover record by a Black act that struck
a chord with urban rock and pop consumers despite the schisms between audiences due to
bias-driven media and industry marketing. The book looks at the album from all angles: From The
Isleys' early career to their influence on rock and rollers both Black and White from the
twists and turns of having national hits without national recognition onto their decision to
form T-Neck Records and the group's challenges navigating a music industry that racially
codified music and hampered Black artists from universal acclaim and compensations--and finally
a summation of the decades following The Isley's run and its ups and downs with a fast-forward
to where the group is now after 65 years.