EAN: 9780007494439

DATACLYSM - CHRISTIAN RUDDER KARTONIERT (TB)

An irreverent  provocative  and visually fascinating look at what our online lives reveal about
who we really are - and how this deluge of data will transform the science of human behaviour.
Big Data is used to spy on us  hire and fire us  and sell us things we don't need. In DATACLYSM
Christian Rudder  founder of one of the world's biggest dating websites OkCupid  puts this
flood of information to an entirely different use: understanding human nature.

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