Jack Welch knows how to win. During his forty-year career at General Electric he led the
company to year-after-year success around the globe in multiple markets against brutal
competition. His honest be-the-best style of management became the gold standard in business
with his relentless focus on people teamwork and profits. Since Welch retired in 2001 as
chairman and chief executive officer of GE he has traveled the world speaking to more than
250 000 people and answering their questions on dozens of wide-ranging topics. Inspired by his
audiences and their hunger for straightforward guidance Welch has written both a philosophical
and pragmatic book which is destined to become the bible of business for generations to come.
It clearly lays out the answers to the most difficult questions people face both on and off the
job. Welch's objective is to speak to people at every level of an organization in companies
large and small. His audience is everyone from line workers to MBAs from project managers to
senior executives. His goal is to help everyone who has a passion for success. Welch begins
Winning with an introductory section called "Underneath It All " which describes his business
philosophy. He explores the importance of values candor differentiation and voice and
dignity for all. The core of Winning is devoted to the real "stuff" of work. This main part of
the book is split into three sections. The first looks inside the company from leadership to
picking winners to making change happen. The second section looks outside at the competition
with chapters on strategy mergers and Six Sigma to name just three. The next section of the
book is about managing your career?from finding the right job to achieving work-life balance.
Welch's optimistic no excuses get-it-done mind-set is riveting. Packed with personal
anecdotes and written in Jack's distinctive no b.s. voice Winning offers deep insights
original thinking and solutions to nuts-and-bolts problems that will change the way people
think about work.
