USA Today Bestseller In his sixth business book bestselling author entrepreneur and investor
Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his
life?and business?success and provides today's (and tomorrow's) leaders with critical tools to
acquire and develop these traits. For decades leaders have relied on ?hard? skills to make
smart decisions while dismissing the importance of emotional intelligence. Soft skills like
self-awareness and curiosity aren't quantifiable they can't be measured on a spreadsheet and
aren't taught in B-schools or emphasized in institutions. We've been taught that emotional
intelligence is a ?nice to have? in business not a requirement. But soft skills can actually
accelerate business success Gary Vaynerchuk argues. For analytical minds it's challenging to
understand how to get ?better? at being self-aware curious or empathetic?or even why it's
important to try. In this wise and practical book Gary explores the 12 human ingredients that
have led to his success and happiness and provides exercises to help you develop these traits
yourself. He also shares what the ?half? is?that emotional ingredient of leadership he's
weakest at and makes the most effort to improve. Working through the ideas and exercises in the
book he teaches you how to discover your own ?halves? and offers insight on how to strengthen
them. Gary's secret to success is using these twelve traits in varying mixtures depending on
the situation. But how do we know when to balance patience with ambition? Humility with
conviction? Gary provides real-life examples involving common business scenarios to show you
how to use them together for optimum results. This iconoclastic book will help you refine your
ingredients and improve your leadership capabilities. When implemented in the proper situation
these ingredients can help leaders land promotions retain core employees move faster than
competitors win the loyalty of customers and build successful organizations that last.
