New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won
advice on how to connect with customers and beat the competition. When managers marketers and
small business owners outline their social media strategies they plan for the "right
hook"?their next campaign that will produce profits. Even companies committed to
"jabbing"?creating content for consumers and engaging with customers to build
relationships?still desperately want to land the powerful bruising swing that will knock out
their opponents or their customers' resistance in one tooth-shattering killer blow. Right
hooks after all convert traffic to sales. They easily show results and return on investment.
Except when they don't. In the same passionate streetwise style his readers have come to
expect Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way
they fight to make their consumers happy and ultimately to compete. Thanks to the massive
change in and proliferation of social media platforms in the last four years the winning
combination of jabs and right hooks is different now. Communication is still key but context
matters more than ever. It's not just about developing high-quality content it's also about
developing high-quality content that's perfectly adapted to specific social media platforms and
mobile devices. It's about truly engaging with customers not by shouting at them over social
media but by using new narrative forms particular to each different media platform?especially
though not exclusively Facebook Instagram Pinterest Twitter and Tumblr. Jab Jab Jab
Right Hook is a blueprint to social media marketing strategies that really work.
