In 100 Things Every Designer Needs to Know About People 2nd Edition Dr. Susan Weinschenk
shows design and web professionals how to apply the latest research in cognitive perceptual
and social psychology to create more effective web sites and apps. Dr. Weinschenk offers
concise plain-English insights and practical examples for designing sites and apps that are
more intuitive and engaging because they match the way humans think work and play. Updated
to reflect the latest scientific findings this full-color relentlessly practical guide will
help you whether your background is in visual design interaction design programming or
anything else. Weinschenk will help you improve the many design choices you make every single
day — from choosing fonts and chunking information to motivating people and guiding them
towards purchase. Not just another web design guidelines” book 100 Things Every Designer Needs
to Know About People 2nd Edition explains the why behind the guidelines and exposes the many
web design myths and urban legends” that stand in your way. Dr. Weinschenk shows you what makes
humans tick and helps you translate that knowledge into exceptionally successful designs.
