EAN: 9780136746911

100 THINGS EVERY DESIGNER NEEDS TO KNOW ABOUT P...

In 100 Things Every Designer Needs to Know About People  2nd Edition  Dr. Susan Weinschenk
shows design and web professionals how to apply the latest research in cognitive  perceptual 
and social psychology to create more effective web sites and apps. Dr. Weinschenk offers
concise  plain-English insights and practical examples for designing sites and apps that are
more intuitive and engaging  because they match the way humans think  work  and play.   Updated
to reflect the latest scientific findings  this full-color  relentlessly practical guide will
help you whether your background is in visual design  interaction design  programming  or
anything else. Weinschenk will help you improve the many design choices you make every single
day — from choosing fonts and chunking information to motivating people and guiding them
towards purchase.   Not just another "web design guidelines” book  100 Things Every Designer
Needs to Know About People  2nd Edition explains the why behind the guidelines  and exposes the
many web design myths and "urban legends” that stand in your way. Dr. Weinschenk shows you what
makes humans tick  and helps you translate that knowledge into exceptionally successful
designs.

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