Hone Agile Product Owner Behaviors that Lead to Marketplace Winners Organizations pour vast
resources into building new products and services. Yet too many are poorly conceived don't
delight (or even satisfy) customers and fail in the marketplace. The solution is more
effective agile product ownership and product management. This book is an expert guide to the
behaviors stances and practices of world-class agile product development reflecting deep
in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman
introduce powerful tools ideas and skills for delivering superior products and services and
for avoiding pitfalls that keep you from seeing what customers really need and want. Learn
through a start-to-finish Scrum-based case study drawing on concepts the authors created for
their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training
course. This innovative approach has already helped thousands of product owners excel--and it
can transform the way you create products. Replace negative product owner behaviors with
approaches that lead to excellence Represent customers more empathetically and effectively
Connect customers values and features more coherently Tell better stories set clearer goals
and create more valuable roadmaps Innovate business models run better experiments and scale
products more successfully Make more successful decisions involve the right people and rely
on better data Become a great agile collaborator across governance budgeting contracting
and beyond Influence customers users stakeholders and teams to improve your overall
effectiveness Optimize every organizational role related to product ownership Product owners
managers and team leads will find this guide indispensable along with Agile Scrum coaches
consultants and executives wanting to generate more value from product management across the
organization.
