EAN: 9780141025711

WHATEVER YOU THINK THINK THE OPPOSITE - PAUL AR...

'Brilliant  bad  charming  irascible and totally off the wall  Paul Arden is an original with
extraordinary drive and energy  blessed with a creative genius allied to a kind of common sense
that just isn't  well  common' Roger Kennedy  Saatchi & Saatchi Paul Arden spent 14 years as
the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's
most successful advertising campaigns - British Airways  Silk Cut  Anchor Butter  InterCity and
Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold
over half a million copies. He has a weekly column in the Independent and recently opened a
photographic gallery in his hometown  Petworth.

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