EAN: 9780141996974

THE PERSUADERS - ANAND GIRIDHARADAS KARTONIERT ...

A NEW YORK TIMES BESTSELLER   CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN  NEW STATESMAN AND
THE IRISH TIMES    'Illuminating and entertaining . . . while the world seems to counsel
despair  The Persuaders is animated by a sense of possibility' The New York Times   The
lifeblood of any free society is persuasion: changing other people's minds to enable real
change. But America is suffering a crisis of faith in persuasion that is putting its democracy
and the planet itself at risk. People increasingly write each other off instead of seeking to
win each other over. Debates are framed in moralistic terms  with enemies battling the
righteous. Movements for justice build barriers to entry  instead of on-ramps. Political
parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek
to forge coalition are labelled sell-outs.  In The Persuaders best-selling author Anand
Giridharadas takes us inside these movements and battles  seeking out the dissenters who
continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives
Matter  a leader of the feminist resistance to Trumpism  white parents at a seminar on raising
adopted children of colour  Bernie Sanders and Alexandria Ocasio-Cortez  a team of door
knockers with an uncanny formula for changing minds on immigration  and an ex-cult member
turned QAnon deprogrammer.  As they grapple with how to "call out" threats and injustices while
"calling in" those who don't agree with them but just might one day  they point a way to
healing  and changing  a broken society.

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