EAN: 9780190625894

WHAT EVERYONE NEEDS TO KNOW ADVERTISING - MAR...

Mara Einstein exposes how our shopping  political and even dating preferences are unwittingly
formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs
to Know helps us combat the effects of manipulative advertising  and enables the reader to
understand how marketing industries work in the digital age  particularly in their uses and
abuses of Big Data. Most importantly  it awakens us to advertising's subtle and not so subtle
impact on our lives-both as individuals and as a global society. What ideas and information are
being communicated to us-and to what end?

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