EAN: 9780241257074

THE DESIGN BOOK

Discover the key ideas  innovations  and breakthroughs in the history of design.   This book is
the perfect introduction to the subject. It explores and explains the big ideas and key
principles behind more than 90 celebrated design concepts and movements  placing each in its
historical  cultural  and stylistic context.  The Design Book analyses the ideas and principles
behind the design of pioneering products  information systems and environments  exploring how
creativity and innovation shape our lives from the aesthetic movement to mid-century modern and
contemporary parametricism.   In this book  you will find:   The evolution of design from
ancient times  through early manufacturing to the cutting-edge concepts of the 21st-century.
Profiles of the individuals and manufacturers behind each ground-breaking development.
Fascinating insight into design movements  showing how each one began and describing its
philosophy and visual style.  Using the Big Ideas series' trademark combination of clear
explanation  witty infographics  and inspirational quotes  The Design Book explains what makes
a truly great design. It reveals the hidden stories behind the designed world.

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