EAN: 9780241348215

TIM COOK - LEANDER KAHNEY KARTONIERT (TB)

In 2011  Tim Cook took on an impossible task - following in the footsteps of one of history's
greatest business visionaries  Steve Jobs. Facing worldwide scrutiny  Cook (who was often
described as shy  unassuming and unimaginative) defied all expectations. Under Cook's
leadership Apple has soared: its stock has nearly tripled to become the world's first
trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple
Watch  Cook is leading Apple to a new era of success. But he's also spearheaded a cultural
revolution within the company. Since becoming CEO  Cook has introduced a new style of
management that emphasizes kindness  collaboration and honesty  and has quietly pushed Apple to
support sexual and racial equal rights and invest heavily in renewable energy. Drawing on
authorized access with several Apple insiders  Kahney  the world's leading reporter on Apple 
tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded
better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen
years and has written four popular books about Apple and the culture of its followers 
including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com  he is
currently the editor and publisher of CultofMac.com. He lives in San Francisco.

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