EAN: 9780262047951

DESIGN FOR A BETTER WORLD - DONALD A NORMAN GEB...

How human behavior brought our world to the brink  and how human behavior can save us. The
world is a mess. Our dire predicament  from collapsing social structures to the climate crisis
has been millennia in the making and can be traced back to the erroneous belief that the
earth’s resources are infinite. The key to change  says Don Norman  is human behavior  covered
in the book’s three major themes: meaning  sustainability  and humanity-centeredness. Emphasize
quality of life  not monetary rewards  restructure how we live to better protect the
environment  and focus on all of humanity. Design for a Better World presents an eye-opening
diagnosis of where we’ve gone wrong and a clear prescription for making things better. Norman
proposes a new way of thinking  one that recognizes our place in a complex global system where
even simple behaviors affect the entire world. He identifies the economic metrics that
contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of
what we consider important in life. His experience as both a scientist and business executive
gives him the perspective to show how to make these changes while maintaining a thriving
economy. Let the change begin with this book before it’s too late

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