EAN: 9780321348104

THE BRAND GAP - MARTY NEUMEIER KARTONIERT (TB)

A veteran author and branding expert shows readers how to leverage the power of branding and
make the leap from strategy to execution. After explaining what a brand is (and isn't) and
discussing the foundations of a brand  Neumeier discusses five critical disciplines:
differentiation  collaboration  innovation  validation  and cultivation.

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