EAN: 9780321348104

THE BRAND GAP - MARTY NEUMEIER KARTONIERT (TB)

All the secrets to creating a brand identity that resonates across every aspect of a
business--including its Web site and overall strategy!   . With clients like Kodak  Sun  and
Procter and Gamble  author Marty Neumeier is one of today's most well-known and respected
authorities on the topic of branding. . Quick  easy approach and a wealth of case studies give
readers a crash course in the difference between good and bad branding. . Tons of tips and
real-world advice plus a new branding dictionary help readers turn brand strategy into brand
design and execution.

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