Content Strategy for the Web - Kristina Halvorson Melissa Rach Kartoniert (TB)

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help and the new CMS just made things worse. Or maybe your content is full of potential: you know new revenue and cost-savings opportunities exist but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters updated material case studies and more the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.