EAN: 9780321808301

CONTENT STRATEGY FOR THE WEB - KRISTINA HALVORS...

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content
is a mess: the website redesigns didn't help  and the new CMS just made things worse. Or  maybe
your content is full of potential: you know new revenue and cost-savings opportunities exist 
but you're not sure where to start. How can you realize the value of content while planning for
its long-term success? For organizations all over the world  Content Strategy for the Web is
the go-to content strategy handbook. Read it to: Understand content strategy and its business
value Discover the processes and people behind a successful content strategy Make smarter 
achievable decisions about what content to create and how Find out how to build a business case
for content strategy With all-new chapters  updated material  case studies  and more  the
second edition of Content Strategy for the Web is an essential guide for anyone who works with
content.

Aktuelle Preise zur EAN 9780321808301

Produktinformationen zur 9780321808301