EAN: 9780321985200

LOGO DESIGN LOVE - DAVID AIREY KARTONIERT (TB)

Completely updated and expanded  the second edition of David Airey's Logo Design Love contains
more of just about everything that made the first edition so great: more case studies  more
sketches  more logos  more tips for working with clients  more insider stories  and more
practical information for getting the job and getting it done right.   Logo Design Love shows
students how to develop an iconic brand identity from start to finish  using client case
studies from renowned designers. In the process  he reveals how designers create effective
briefs  generate ideas  charge for their work  and collaborate with clients. David not only
shares his personal experiences working on identity projects—including sketches and final
results of his own successful designs—he also uses the work of many well-known designers such
as Paula Scher  who designed the logos for Citi and Microsoft Windows  and Lindon Leader 
creator of the current FedEx identity  as well as work from leading design studios  including
Moving Brands  Pentagram  MetaDesign  Sagmeister & Walsh  and many more.   In Logo Design Love
students learn:   Best practices for extending a logo into a complete brand identity system Why
one logo is more effective than another How to create their own iconic designs What sets some
designers above the rest 31 practical design tips for creating logos that last

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