The first book dedicated to Chanel makeup published in collaboration with Chanel to celebrate
the house's inspiring story of makeup creation which began in 1924. In 1924 Gabrielle
Chanel launched the house's first makeup products marking the beginning of a century of
creativity excellence and innovation. Now for the first time Chanel. The Allure of Makeup
reveals the history of Chanel makeup creation - including advertising campaigns created by some
of the world's leading photographers and film directors. The story unfolds in seven
chapters that represent the quintessential colours of Chanel's visual vocabulary: Black White
Beige Red Pink Gold and Blue. Each chapter highlights the talents driving the brand's
lasting impact across the decades. Iconic products such as the black and white compact or 31 Le
Rouge lipstick in timeless red punctuate the chapters and claim their rightful place in the
pantheon of beauty. With unprecedented access to the Chanel archives this book presents a
wealth of visual material from historic images of Gabrielle Chanel and seldom-seen early
product shots to cinematic campaigns starring legendary women.
