EAN: 9780500292440

THIS IS NOT FASHION STREETWEAR - KING ADZ WILMA...

This is the story of streetwear. King ADZ and Wilma Stone recount how a long line of
subcultural movements have been incorporated into a multi-billion-dollar global industry and
taken over both the high street and high-end fashion. Starting from the building blocks of
repurposed sportswear  workwear and combat-wear  they explain just how it is that a
revolutionary sartorial trend has evolved to encompass a vast range of disparate tribes 
offering a powerful sense of belonging and identity to all.   The story begins in 1972  in
Jersey City  USA  with the birth of the first ever streetwear shop  Trash and Vaudeville. The
journey then encompasses punk  Ivy League preppies  the hip-hop kings and queens of Harlem  the
dresser casual movement born out of British football culture  the skater scene of California 
the paninari scooter-brats of Milan  and much more. We are shown how streetwear  worn with
integrity and swagger  has transcended culture  race  gender and age to become a lasting
worldwide phenomenon.   Whether focusing on major brands such as Stüssy  Carhartt  Tommy
Hilfiger and SHUT or today's up-and-comers from South African townships or downtown Seoul  this
dynamic study surveys the scene. It also takes a look at how the Internet era has changed the
ways streetwear is sold and consumed  and how the field may evolve in the future. Packed with
profiles of industry pioneers  Q&As with key figures and over 300 illustrations  this is the
complete history of fashion's fastest-growing and most influential movement.

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