#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the
goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to
Google achieve explosive growth-and how it can help any organization thrive. In the fall of
1999 John Doerr met with the founders of a start-up whom he'd just given $12.5 million the
biggest investment of his career. Larry Page and Sergey Brin had amazing technology
entrepreneurial energy and sky-high ambitions but no real business plan. For Google to change
the world (or even to survive) Page and Brin had to learn how to make tough choices on
priorities while keeping their team on track. They'd have to know when to pull the plug on
losing propositions to fail fast. And they needed timely relevant data to track their
progress-to measure what mattered. Doerr taught them about a proven approach to operating
excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an
engineer at Intel where the legendary Andy Grove (the greatest manager of his or any era)
drove the best-run company Doerr had ever seen. Later as a venture capitalist Doerr shared
Grove's brainchild with more than fifty companies. Wherever the process was faithfully
practiced it worked. In this goal-setting system objectives define what we seek to achieve
key results are how those top-priority goals will be attained with specific measurable actions
within a set time frame. Everyone's goals from entry level to CEO are transparent to the
entire organization. The benefits are profound. OKRs surface an organization's most important
work. They focus effort and foster coordination. They keep employees on track. They link
objectives across silos to unify and strengthen the entire company. Along the way OKRs enhance
workplace satisfaction and boost retention. In Measure What Matters Doerr shares a broad range
of first-person behind-the-scenes case studies with narrators including Bono and Bill Gates
to demonstrate the focus agility and explosive growth that OKRs have spurred at so many great
organizations. This book will help a new generation of leaders capture the same magic.
