EAN: 9780674248229

THE AGE OF ADDICTION - HOW BAD HABITS BECAME BI...

A fascinating history of corporate America's efforts to shape our habits and desires. -Sean
Illing  Vox [A] compulsively readable book about bad habits becoming big business...In crisp
and playful prose and with plenty of needed humor  Courtwright has written a fascinating
history of what we like and why we like it  from the first taste of beer in the ancient Middle
East to opioids in West Virginia. -American Conservative A sweeping  ambitious account of the
evolution of addiction...This bold  thought-provoking synthesis will appeal to fans of 'big
history' in the tradition of Guns  Germs  and Steel. -Publishers Weekly A mind-blowing tour de
force that unwraps the myriad objects of addiction that surround us daily...This intelligent 
incisive  and sometimes grimly entertaining book will become the standard work on the subject.
-Rod Phillips  author of Alcohol: A History We live in an age of addiction  from compulsive
gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine
researchers tell us  and social media apps are deliberately hooking our kids. But what can we
do to resist temptations that insidiously rewire our brains? A renowned expert on addiction 
David Courtwright reveals how global enterprises have both created and catered to our
addictions. The Age of Addiction chronicles the triumph of what he calls limbic capitalism  the
growing network of competitive businesses targeting the brain pathways responsible for feeling
motivation  and long-term memory.

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