EAN: 9780691241401

BREAKING THE SOCIAL MEDIA PRISM - CHRIS BAIL KA...

A eye-opening look at how user behavior is powering deep social divisions online--and how we
might yet defeat political tribalism on social media. In an era of increasing social isolation
platforms like Facebook and Twitter are among the most important tools we have to understand
each other. We use social media as a mirror to decipher our place in society but  as Chris Bail
explains  it functions more like a prism that distorts our identities  empowers status-seeking
extremists  and renders moderates all but invisible. Breaking the Social Media Prism challenges
common myths about echo chambers  foreign misinformation campaigns  and radicalizing algorithms
revealing that the solution to political tribalism lies deep inside ourselves. Drawing on
innovative online experiments and in-depth interviews with social media users from across the
political spectrum  this book explains why stepping outside of our echo chambers can make us
more polarized  not less. Bail takes you inside the minds of online extremists through vivid
narratives that trace their lives on the platforms and off--detailing how they dominate public
discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user
behavior and political opinion  he offers fresh solutions to counter political tribalism from
the bottom up and the top down. He introduces new apps and bots to help readers avoid
misperceptions and engage in better conversations with the other side. Finally  he explores
what the virtual public square might look like if we could hit reset and redesign social media
from scratch through a first-of-its-kind experiment on a new social media platform built for
scientific research. Providing data-driven recommendations for strengthening our social media
connections  Breaking the Social Media Prism shows how to combat online polarization without
deleting our accounts. --

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