EAN: 9780749464462

FASHION BRANDS - MARK TUNGATE KARTONIERT (TB)

Once a luxury that only the elite could afford  fashion is now accessible to all. High street
brands such as Zara  Topshop and H&M have put fashion within the reach of anyone  whilst
massive media attention has turned designers such as Tom Ford  Alexander McQueen and Stella
McCartney into brands in their own right. Fashion Brands takes you 'behind the seams'  so to
speak  exposing how the use of advertising  store design and the media has altered our fashion
'sense' and how a mere piece of clothing can be transformed into something with mystical
allure. Packed with first-hand interviews with fashion brand gurus and industry insiders  this
fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the
fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the
rise of the 'It' girls and their influence to further analyse every aspect of fashion from a
marketing perspective.

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