Mastering the Supply Chain is an introduction to supply chain management. The book integrates
theory with practice and aims to create a cross-functional mindset in students and
practitioners. It provides a wide overview of relevant supply chain concepts and sets out the
challenges that need to be overcome in order to find practical ways of implementing these in a
real company situation. Readers are continuously asked to actively reflect on the choices they
make thus experiencing first-hand the many challenges that good and effective supply chain
management presents. Mastering the Supply Chain presents a different way of learning that puts
the reader at the heart of a life-like situation so that they experience the impact of every
decision they make not just in their own 'silo' but across the business. In this way they
will learn that many supply chain concepts are relatively simple to understand but not so easy
to apply in reality. Chapter 6 helps students to pull everything they've learned together and
see how the concepts play out in the real world by guiding them through an interactive
demonstration of the online business simulation game The Fresh Connection (free access is
included with the book). This is a key text for students on supply chain management BScs and
MScs as well as background reading for students playing the full version of The Fresh
Connection Business Simulation game.
