Improving your life is much easier than you think. Whether it's losing weight sleeping more
or restoring your work life balance - the secret is to start small. For years we've been told
that being more healthy and productive is a matter of willpower: that we should follow the
latest fad and make constant changes to our lifestyles. But whether in our diets fitness plans
or jobs radical overhauls never work. Instead we should start with quick wins - and embed new
tiny habits into our everyday routines. The world expert on this is Silicon Valley legend BJ
Fogg pioneering research psychologist and founder of the iconic Behaviour Design Lab at
Stanford. Now anyone can use his science-based approach to make changes that are simple to
achieve and sticky enough to last. In the hugely anticipated Tiny Habits BJ Fogg shows us how
to change our lives for the better one tiny habit at a time. Based on twenty years research
and his experience coaching over 40 000 people it cracks the code of habit formation. Focus on
what is easy to change not what is hard focus on what you want to do not what you should do.
At the heart of this is a startling truth - that creating happier healthier lives can be easy
and surprisingly fun.
