EAN: 9780806538853

INFLUENCER - BRITTANY HENNESSY KARTONIERT (TB)

"I highly advise anyone who has an interest in life online to get this book  sit down  and take
notes because you're going to want to hear what Brittany has to say."  -Iskra Lawrence  Aerie
Model and Instagram star (@iskra)    If you've ever scrolled through your Instagram feed and
thought  I wear clothes  eat avocado toast and like sunsets  why can't someone pay me to live
my best life? this book is for you . . .    Every one of your favorite influencers started with
zero followers and had to make a lot of mistakes to get where they are today-earning more money
each year than their parents made in the last decade. But to become a top creator  you need to
understand the strategies behind the Insta-ready lifestyle . . .    As nightlife blogger  then
social media strategist  and now Senior Director of Influencer Strategy and Talent Partnerships
at Hearst Magazines Digital Media  Brittany Hennessy has seen the role of influencers evolve
and expand into something that few could have imagined when social media first emerged. She has
unrivaled insight into where the branded content industry was  where it is  and where it's
going. In this book she'll reveal how to:    *Build an audience and keep them engaged  *Package
your brand and pitch your favorite companies  *Monetize your influence and figure out how much
to charge    Plus tips on:    *Landing an agent  *Getting on the radar of your favorite sites 
*Praising a brand without alienating their competitors    Whether you're just starting out or
you're ready for bigger campaigns  Hennessy guides you through core influencer principles. From
creating content worth double tapping and using hashtags to get discovered  to understanding
FTC rules and delivering metrics  she'll show you how to elevate your profile  embrace your
edge  and make money-all while doing what you love.

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