EAN: 9780820452289

TWENTIETH-CENTURY TEXTBOOK WARS - GERARD GIORDA...

When critics initially attacked textbook publishers for selfishly pursuing profits and
employing flawed models of pedagogy  zealous advocates were able to rebut these philosophical
arguments. Additional disputes erupted about the ways textbooks depicted nationalism  religion
race  and gender. Armed with precise examples of offensive textbook features  confrontational
opponents could not be easily dismissed. Although publishers who wished to align themselves
with national sentiments were willing to make changes  they were cautious because the criticism
was heterogeneous and shifting. To ensure that their materials embodied the attitudes and
values of most of their clients  they made expedient adaptations in reaction to clearly
specified social criticism. Although grounded in business principles  this ability to deftly
make precise  well-timed responses accounted not only for twentieth-century textbooks'
financial longevity  but for their widespread public approval and indisputable classroom
prominence.

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