EAN: 9780820495019

Produktdaten aktualisiert am: 24.11.2024
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This book examines the way transnational media companies have entered the Chinese entertainment
market. Based on the author's ethnographic work and over 100 interviews with senior executives
in global media corporations  including Warner Bros. Pictures  Viacom's MTV Channel  and
Nickelodeon and News Corporation's Channel V  the book analyzes the concrete globalization
localization strategies of these corporations and how they cope with the various political and
economic constraints of working in China.

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