Make personalized marketing a reality with this practical guide to predictive analytics
Predictive Marketing is a predictive analytics primer for organizations large and small
offering practical tips and actionable strategies for implementing more personalized marketing
immediately. The marketing paradigm is changing and this book provides a blueprint for
navigating the transition from creative- to data-driven marketing from one-size-fits-all to
one-on-one and from marketing campaigns to real-time customer experiences. You'll learn how to
use machine-learning technologies to improve customer acquisition and customer growth and how
to identify and re-engage at-risk or lapsed customers by implementing an easy automated
approach to predictive analytics. Much more than just theory and testament to the power of
personalized marketing this book focuses on action helping you understand and actually begin
using this revolutionary approach to the customer experience. Predictive analytics can finally
make personalized marketing a reality. For the first time predictive marketing is accessible
to all marketers not just those at large corporations -- in fact many smaller organizations
are leapfrogging their larger counterparts with innovative programs. This book shows you how to
bring predictive analytics to your organization with actionable guidance that get you started
today. * Implement predictive marketing at any size organization * Deliver a more personalized
marketing experience * Automate predictive analytics with machine learning technology * Base
marketing decisions on concrete data rather than unproven ideas Marketers have long been
talking about delivering personalized experiences across channels. All marketers want to
deliver happiness but most still employ a one-size-fits-all approach. Predictive Marketing
provides the information and insight you need to lift your organization out of the campaign rut
and into the rarefied atmosphere of a truly personalized customer experience.
