The best-selling investing "bible" offers new information new insights and new perspectives
The Little Book of Common Sense Investing is the classic guide to getting smart about the
market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of
investing: low-cost index funds. Bogle describes the simplest and most effective investment
strategy for building wealth over the long term: buy and hold at very low cost a mutual fund
that tracks a broad stock market Index such as the S&P 500. While the stock market has tumbled
and then soared since the first edition of Little Book of Common Sense was published in April
2007 Bogle's investment principles have endured and served investors well. This tenth
anniversary edition includes updated data and new information but maintains the same long-term
perspective as in its predecessor. Bogle has also added two new chapters designed to provide
further guidance to investors: one on asset allocation the other on retirement investing. A
portfolio focused on index funds is the only investment that effectively guarantees your fair
share of stock market returns. This strategy is favored by Warren Buffett who said this about
Bogle: "If a statue is ever erected to honor the person who has done the most for American
investors the hands-down choice should be Jack Bogle. For decades Jack has urged investors to
invest in ultra-low-cost index funds. . . . Today however he has the satisfaction of knowing
that he helped millions of investors realize far better returns on their savings than they
otherwise would have earned. He is a hero to them and to me." Bogle shows you how to make
index investing work for you and help you achieve your financial goals and finds support from
some of the world's best financial minds: not only Warren Buffett but Benjamin Graham Paul
Samuelson Burton Malkiel Yale's David Swensen Cliff Asness of AQR and many others. This
new edition of The Little Book of Common Sense Investing offers you the same solid strategy as
its predecessor for building your financial future. * Build a broadly diversified low-cost
portfolio without the risks of individual stocks manager selection or sector rotation. *
Forget the fads and marketing hype and focus on what works in the real world. * Understand
that stock returns are generated by three sources (dividend yield earnings growth and change
in market valuation) in order to establish rational expectations for stock returns over the
coming decade. * Recognize that in the long run business reality trumps market expectations. *
Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding
costs. While index investing allows you to sit back and let the market do the work for you
too many investors trade frantically turning a winner's game into a loser's game. The Little
Book of Common Sense Investing is a solid guidebook to your financial future.
