EAN: 9781119835219

MARKETING 60 - PHILIP KOTLER HERMAWAN KARTAJAYA...

Praise for Marketing 6.0 Immersive marketing is intended to transport the customer into a story
until she is convinced that she is there herself. In the process  real and illusory stimuli mix
to form a new kind of perceived reality. This book guides us into this futuristic marketing
world. Truly enlightening and thought-provoking. --HERMANN SIMON  Founder and Chairman 
Simon-Kucher Virtual  immersive worlds are rising fast. Old models won't work in these new
realities. Marketing 6.0 is the best guide yet for marketers who aspire to lead the future.
--ROB WOLCOTT  Co-Founder and Chairman  TWIN Global Always at least a step ahead  the most
astute and accomplished of all marketing thought-leaders  Philip Kotler  and his long-time
co-authors Hermawan Kartajaya and Iwan Setiawan  once again shine a light on the path forward
in one of the most complex and challenging marketing eras ever. Marketing 6.0 comprehensively
and convincingly shows how marketers can thrive in a time of transformative technology and
unprecedented change. --KEVIN LANE KELLER  E.B. Osborn Professor of Marketing  Tuck School of
Business  Dartmouth College Philip Kotler  the father of modern marketing  has the unique
ability to identify emerging marketing trends and predict how they will change the business
landscape. Marketing 6.0 is no exception. It outlines how the widespread adoption of augmented
reality and virtual reality will impact the ways in which companies interact with their
customers and explains why the future of marketing lies in creating immersive customer
experiences. --ALEXANDER CHERNEV  Professor of Marketing  Kellogg School of Management 
Northwestern University

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