A WALL STREET JOURNAL BESTSELLER A PUBLISHERS WEEKLY BESTSELLER The essential data-driven
blueprint to build trust in your organization. Did you know that trusted companies outperform
their peers by up to 400%? That customers who trust a brand are 88% more likely to buy again?
And that 79% of employees who trust their employer are more motivated to work (and less likely
to leave)? The importance of trust is at an all-time high--just as our inclination to trust is
at an all-time low. Building trust is your single greatest opportunity to create competitive
advantage. With new data at its core The Four Factors of Trust gives you practical guidance to
measure and build trust in the relationships that matter the most--with your customers
workforce and partners. Trust ultimately comes down to just Four Factors: Humanity Capability
Transparency and Reliability. These Four Factors make up Deloitte's HX TrustID(TM) a
groundbreaking measurement tool poised to become the gold standard for evaluating
organizational performance. Ashley Reichheld and Amelia Dunlop show how your organization can
use HX TrustID(TM) to measure predict and build trust to earn lifelong loyalty--and elevate
the human experience with your customers workforce and partners. The Four Factors of Trust
lays it all out in do-able parts so you can: * Create better business outcomes by understanding
how trust affects human behaviors * Measure your company's trust score--revealing strengths
deficits and opportunities to (re)build trust with key stakeholders * Design actionable
strategies to improve trust with your customers workforce and partners * Build trust and earn
loyalty through every business function from marketing to operations to talent experience With
compelling stories from leading organizations--and practical applications in Marketing &
Experience Cybersecurity HR Sustainability (ESG) and Operations & Technology--The Four
Factors of Trust will enable you to create the relationships you want to build the
organizations you want to belong to and the world you want to live in.
