EAN: 9781137425836

START-UP - INGE HILL KARTONIERT (TB)

Start-Up is ideal for anyone looking to start a business - whether you are a student or a
professional preparing to launch your own business or social enterprise. It covers the crucial
business processes you need to consider when starting a new venture  and contains inspirational
and educational cases of successful start-ups by young people from across the globe  including
the UK  the US  Hong Kong and Romania. Drawing on the author's extensive practical experience 
this book is a unique and invaluable guide to the world of start-ups.Key features:- Assumes no
prior knowledge and covers essential finance skills.- Firmly based in practice with detailed
advice on carrying out market and industry research.- Features an extensive range of
international case studies and examples of start-ups.This concise and lively book is the
perfect resource for students and entrepreneurs alike.

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