EAN: 9781250127501

GRINDING IT OUT - RAY KROC KARTONIERT (TB)

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are
three things Ray Kroc does damned well: sell hamburgers  make money  and tell stories." --from
Grinding It Out   Few entrepreneurs can claim to have radically changed the way we live  and
Ray Kroc is one of them. His revolutions in food-service automation  franchising  shared
national training  and advertising have earned him a place beside the men and women who have
founded not only businesses  but entire empires. But even more interesting than Ray Kroc the
business man is Ray Kroc the man. Not your typical self-made tycoon  Kroc was fifty-two years
old when he opened his first franchise. In Grinding It Out  you'll meet the man behind
McDonald's  one of the largest fast-food corporations in the world with over 32 000 stores
around the globe.  Irrepressible enthusiast  intuitive people person  and born storyteller 
Kroc will fascinate and inspire you on every page.

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