EAN: 9781260468540

PRODUCT MANAGERS DESK REFERENCE - STEVEN HAINES...

The definitive guide to product management-updated for a more digital  more global  more
competitive business landscape The digital age is here to stay. That means the pace of business
change will only increase and competitive forces will challenge you  and your role as a product
manager. This is the book that provides the only definitive body of knowledge of product
management that you and your product teams can use to optimize your product's business. The
Product Manager's Desk Reference has long been the go-to resource for product managers who seek
to deliver quantifiable benefits to their company. In this fully revised edition of this
bestseller  veteran product management thought leader Steven Haines lays out a repeatable
process for product management organizational transformation  providing a clear roadmap you can
follow to become the entrepreneurial strategic thinker who can drive your organization (and
your career) into the future! Packed with important updates and revisions  The Product
Manager's Desk Reference  Third Edition provides essential advice on: Companies with portfolio
of digital and traditional products Utilization of various development methods (waterfall and
agile) Product design methods to deliver better user experiences Strategic thinking and
business analysis Cross-functional product team collaboration Product portfolio management and
product discontinuation Room for error in today's fast-paced business environment shrinks by
the minute. Packed with an array of new tools  techniques  and best practices-along with an
explicit emphasis on data  analytics  and product performance-this new edition of the
definitive product management resource is a timely and actionable guide to kicking your product
management strategies into high gear.

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