EAN: 9781264715916

THE FOUR PILLARS OF INVESTING - WILLIAM J BERNS...

This new edition of the bestselling guide brings sophisticated investors-including
institutional and individual investors  investment bankers  and those who want to follow in the
footsteps of legends like John Bogle-up to date on ETFs  risk management  neuropsychological
investing concepts  and more Since its original publication two decades ago  The Four Pillars
of Investing has become a classic guide for serious investors. The practicalities of investing
however  have changed dramatically  particularly pertaining to ETFs  and thinking has evolved
about a host of key issues  such as lifecycle finance  the nature of risk  and basic finance
and neuropsychological concepts. This new edition has been fully updated to address all these
issues. Retired neurologist and hugely popular finance author William Bernstein applies his
trademark informal writing style to help you become more self-sufficient and make
better-informed investment decisions. He walks you through the four pillars of investing: The
Theory of Investing: Do not expect high returns without risks. The History of Investing: About
once every generation  the markets go barking mad. If you are unprepared  you are sure to fail.
The Psychology of Investing: Your greatest investment enemy is the face staring back at you in
the window. The Business of Investing: The investment industry wants to make you poor and
stupid. Don't let them. You'll learn how to build a solid foundation for investing by focusing
on these four essential lessons  each of which builds upon the other. The Four Pillars of
Investing includes practical investing advice based on fascinating history lessons from the
market  exercises to determine risk tolerance as an investor  and easy-to-understand
explanations of risk and reward in the capital markets. This unmatched resource provides the
tools you need to construct a high-performance portfolio-without the help of a financial
adviser.

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