This new edition of the bestselling guide brings sophisticated investors-including
institutional and individual investors investment bankers and those who want to follow in the
footsteps of legends like John Bogle-up to date on ETFs risk management neuropsychological
investing concepts and more Since its original publication two decades ago The Four Pillars
of Investing has become a classic guide for serious investors. The practicalities of investing
however have changed dramatically particularly pertaining to ETFs and thinking has evolved
about a host of key issues such as lifecycle finance the nature of risk and basic finance
and neuropsychological concepts. This new edition has been fully updated to address all these
issues. Retired neurologist and hugely popular finance author William Bernstein applies his
trademark informal writing style to help you become more self-sufficient and make
better-informed investment decisions. He walks you through the four pillars of investing: The
Theory of Investing: Do not expect high returns without risks. The History of Investing: About
once every generation the markets go barking mad. If you are unprepared you are sure to fail.
The Psychology of Investing: Your greatest investment enemy is the face staring back at you in
the window. The Business of Investing: The investment industry wants to make you poor and
stupid. Don't let them. You'll learn how to build a solid foundation for investing by focusing
on these four essential lessons each of which builds upon the other. The Four Pillars of
Investing includes practical investing advice based on fascinating history lessons from the
market exercises to determine risk tolerance as an investor and easy-to-understand
explanations of risk and reward in the capital markets. This unmatched resource provides the
tools you need to construct a high-performance portfolio-without the help of a financial
adviser.
