Strategic Management: A Competitive Advantage Approach Concepts and Cases shows you how to
gain and sustain a competitive advantage in today's complex business world. The text helps you
develop your own cutting-edge strategy through skill-developing exercises. It also offers
coverage on issues related to ethics social responsibility global operations and
sustainability. The 18th Edition features updated research cases and examples. As a result
you'll be able to effectively create and implement a plan that can lead to a sustainable
competitive advantage for any type of business.
