The right pricing strategy can change the entire trajectory of a business a market and even
society at large. To help you create your best pricing strategy efficiently and confidently
two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the
realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes
Businesses Markets and Society Jean-Manuel Izaret and Arnab Sinha simplify and clarify
pricing strategy by integrating its many frameworks and concepts into seven distinct pricing
games each with its own proven tools rules forces and structures. To help you pick the
right game and play it well Izaret and Sinha have developed the Strategic Pricing Hexagon a
tool refined through years of testing iteration and adaptation. The Hexagon is your portal to
a business world where stronger growth and better financial performance come from a set of
strategic pricing decisions not endless myopic quests for optimal prices. But more than that
the Hexagon will change the way you think about and talk about pricing. The current
conversation around pricing - as expressed through economics textbooks Excel spreadsheets
political discourse and educated guesswork - makes it easy to believe that pricing is nothing
more than a technical tactical and for most people boring game of numbers. Game Changer
changes that conversation bysharing stories and research that bring the Hexagon and its seven
pricing games to life. With research from BCG's Bruce Henderson Institute and real-world
examples from the world's most influential companies the authors and their colleagues at BCG
define pricing strategy as a business leader's or business owner's conscious decisions about
how money flows in their market. They show how companies succeed in the long term when they
focus on collaborative growth and value sharing with customers not zero-sum value extraction
from them. Discover how you can create and implement a winning pricing strategy that changes
the trajectory of your business your market and even society.
