‘Essential reading for creators builders and leaders’ DANIEL H. PINK author of Drive
‘A deep dive into the dynamics of successful teams’ ADAM GRANT author of Think Again ‘A
phenomenal science-backed guide’ KATY MILKMAN author of How to Change We live in an age
of unprecedented individualism. We seek individualistic solutions to our problems but we can
rarely explain failures and successes by looking at one person’s actions or fix things
entirely on our own. Our lives are shaped by groups as wide-ranging as work teams friends and
families nationalities and religions and our tendency toward cooperation is the foundation of
human accomplishment. Nearly every scientific discovery world-changing business desert island
musical album and legendary sports team has a great group at its core. In his revelatory book
Dr Colin Fisher a foremost expert on group dynamics demonstrates how to harness the amazing
power of groups to achieve great things under the right conditions. Fisher skilfully weaves
together the latest science with vivid storytelling. He demonstrates how to build happy groups
that cooperate effectively how to harness the motivating power of competition without getting
embroiled in conflict and avoid the pitfalls of conformity. The Collective Edge is a
ground-breaking book that will transform your understanding of human behaviour. Whether you
want to change yourself your team or the world you need to work with the invisible forces of
group dynamics rather than being unwittingly pushed around by them. By doing so you can learn
to make better decisions form happier groups that are more than the sum of their parts and
improve the quality of your interactions with others – forever changing how you live and work
for the better.
