*Pre-order now: the first book to look at the unstoppable rise of Formula One* Few sports are
as synonymous with money as Formula One. Its drivers are among the world's most highly paid
athletes and it costs more than a billion pounds to keep its ten teams ticking over.
Celebrities and their entourages flock to glamorous locations around the world - Monaco Miami
Las Vegas - to be seen on the grid or lounging on a superyacht. This is a sport where money -
the spending of it the flaunting of it the ruthless pursuit of it - matters. Fast Money
will be the first book to treat F1 as the business it is. As one of the world's most popular
sports and with races in far corners of the globe F1 is big business. With unparalleled
insight and decades of reporting they describe the pivotal moments which have driven the sport
to new heights - the influx of tobacco advertising the Concorde agreement television deals
the reign of Bernie Ecclestone and the huge popularity of Drive to Survive. Featuring
exclusive interviews with the sports major players and featuring never-before-heard stories
Fast Money reveals the multitude of deal that turned the sport from a pastime for wealthy
enthusiasts into the world's most-watched annual sports series.
