EAN: 9781403915276

KEY CONCEPTS IN MARKETING - JONATHAN SUTHERLAND...

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged
alphabetically for easy reference. All major concepts  terms  theories and theorists are
incorporated and cross-referenced. Additional reading and Internet research opportunities are
identified. More complex terminology is made clearer with numerous diagrams and illustrations.
With over 600 key terms defined  the book represents a comprehensive must-have reference for
anyone studying a business-related course or those simply wishing to understand what marketing
is all about. It will be especially useful as a revision aid.

Aktuelle Preise zur EAN 9781403915276

Produktinformationen zur 9781403915276