EAN: 9781419705564

LOUIS VUITTON - PAUL-GERARD PASOLS PIERRE LEONF...

The first in depth portrait of one of the world's best known luxury brands  this elegant volume
traces the remarkable history of the House of Vuitton  which has been making practical but
stylish luggage  handbags and accessories for more than 150 years. Written with full access to
the company's archives  the book itself demonstrates Louis Vuitton's passion for fine design
with a stunning array of archival art  historical images  product designs and sketches  and
cutting edge advertising. The book explores the company's tradition of quality and innovation
in the context of sweeping changes in society  art  culture  fashion and  above all  travel.
Examining the life and times of the company's first three leaders  founder Louis (who invented
the modern trunk)  his son Georges and his grandson Gaston  the text focuses on the firm's
development under their guidance. It also discusses Vuitton's explosive growth toward the end
of the 20th century  including the 1987 merger with Moet Hennessy that made it part of LVMH 
the world's largest luxury goods company and spurred the expansion of its boutiques to more
than 300 locations in 50 countries around the globe. When this book was published in 2004  it
was the first to describe and explain  with numerous previously unseen documents and accounts 
the fascinating and irrepressible rise of the world's finest luxury company  which was
celebrating its 150th anniversary in 2004. This new edition will include a complete update of
the final section of the book  which discusses the company's recent history  with new texts 
photos  and interviews.

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