EAN: 9781433109898

COMMUNICATION IN THE 2008 US ELECTION GEBUNDEN

The 2008 U.S. election was arguably the most important election of our lifetime: the first
African American president was elected to office  the candidacy of Sarah Palin marked only the
second time that a major party ticket included a female  and the electoral performance of young
citizens - digital natives  greatly attracted by digital media - signaled the highest turnout
in a long time.Taking all these issues into consideration  this book offers a landmark
examination of the 2008 election from a global perspective  with emphasis on the wide range of
digital media utilized by the campaigners and how campaign communication influenced young
citizens. The authors argue that the use of digital technologies in the campaign  and the
success of Barack Obama in attracting young voters to his cause  provides an excellent case
study - perhaps something of a turning point in campaign communication - for carefully
examining the emerging role of digital political media  and a continuing renewal in young
citizens' electoral engagement. The wide-ranging contributions to this volume provide a
comprehensive examination of a historic political campaign and election. The book's findings
offer revealing answers regarding the content and effects of various forms of political
campaign communication  and raise questions and possibilities for future research.

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