EAN: 9783954891634

COMMUNICATION IN THE UK BUDGET AIRLINE INDUSTRY...

The main purpose of this study is to investigate how Public Relations are currently used as a
communication tool within the UK budget airline industry  and how the student segment in the UK
corresponds to these measures. To gain a holistic understanding of the topic  facts on the UK
air transport market are introduced briefly  with a special regard to the two leading budget
airlines  Ryanair and EasyJet. Furthermore  the importance of PR for the airline industry is
assessed by the conducted field research.

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