EAN: 9781444794496

THE ART OF CREATIVE THINKING - ROD JUDKINS KART...

A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open
the world's first extreme diving school.The Art of Creative Thinking reveals how we can
transform ourselves  our businesses and our society through a deeper understanding of human
creativity. Rod Judkins  of the world-famous St Martin's College of Art  has studied successful
creative thinkers from every walk of life  throughout history. Drawing on an extraordinary
range of reference points - from the Dada Manifesto to Nobel Prize Winning economists  from
Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct 
surprising book that will inspire you to think more confidently and creatively. You'll realise
why you should be happy when your train is cancelled  meet the most successful class in
educational history (in which every single student won a Nobel prize)  discover why graphic
nudity during public speaking can be both a hindrance and surprisingly persuasive  and learn
why  in the twenty-first century  it's technically illegal to be as good as Michelangelo. Be
stubborn about compromise. Plan to have more accidents. Be mature enough to be childish.
Contradict yourself more often. Discover the Art of Creative Thinking. From the publishers of
the international bestseller The Art of Thinking Clearly*

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