EAN: 9781447165897

THE HANDBOOK OF SERVICE INNOVATION GEBUNDEN

Bringing together some of the world's leading thinkers  academics and professionals to provide
practitioners  students and academicians with comprehensive insights into implementing
effective service innovation. This book presents service innovation holistically and
systemically across various service areas  including health  education  tourism  hospitality 
telecommunications  and retail. It addresses contemporary issues through conceptual and applied
contributions across industry  academia  and government  providing insights for improved
practice and policy making. Featuring cutting-edge research contributions  practical examples 
implementations and a select number of case studies across several growth service industries 
this book also includes examples of failed service innovation attempts in order to demonstrate
a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a
suggested step-by-step guide to enable service organization's managers to understand and
implement the concepts of service innovation and manage its evolutionary processes effectively
this book will prove a valuable resource to a wide reaching audience including researchers 
practitioners  managers  and students who aspire to create a deeper scientific foundation for
service design and engineering  service experience and marketing  and service management and
innovation. Includes endorsements from professionals in the field of service innovation.

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