EAN: 9781447287056

ONE PLUS ONE EQUALS THREE - DAVE TROTT TASCHENBUCH

How do you make something out of nothing?   Up your game with this masterclass in creative
thinking.   Written in Dave Trott's distinctive  almost Zen-like style  One Plus One Equals
Three is a collection of provocative anecdotes and thought experiments designed to light a fire
under your own creative ambitions.   From the First World War sailor who survived being sunk
three times in one day to the one-time 'merchant of death' who made his name a byword for peace
and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield 
these stories of unconventional wisdom from one of the world's true advertising greats are a
rallying cry for anyone who wants to think differently  stand out and truly innovate.  'Dave
Trott's ideas are equally applicable to writing a novel  making a film  launching a product 
managing a football team  instituting life changes and any activity you can imagine. GENIUS'
Sunday Times

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