EAN: 9781461436331

VIRTUAL COMMUNITIES SOCIAL NETWORKS AND COLLABO...

Online communities are among the most obvious manifestations of social networks based on new
media technology. Facilitating ad-hoc communication and leveraging collective intelligence by
matching similar or related users have become important success factors in almost every
successful business plan. Researchers are just beginning to understand virtual communities and
collaborations among participants currently proliferating across the world. Virtual Communities
Social Networks and Collaboration covers cutting edge research topics of utmost real-world
importance in the specific domain of social networks. This volume focuses on exploring issues
relating to the design  development  and outcomes from electronic groups and online communities
including: - The implications of social networking  - Understanding of how and why knowledge is
shared among participants  - What leads to participation  effective collaboration  co-creation
and innovation  - How organizations can better utilize the potential benefits of communities in
both internal operations  marketing  and new product development.

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